The purpose of this study was to investigate the role of traditional gu- esthouses in tourism development in Oman. The aim of this study was to identify the factors that influence tourists’ choice of traditional guesthouses. Besides analyzing the promotional methods used by traditional guesthouses, this study further aims to measure customer satisfaction with the products and services offered by traditional guesthouses. The research adopted a quantitative methodology and obtained data through a questionnaire administered to 168 national and interna- tional tourists at destinations in Oman. Misfah Old House is the most preferred lodging choice among tourists seeking a traditional guesthouse experience, with 68.3 percent expressing a preference for this establishment. The majority of the participants only availed themselves of the accommodation services provided by the guesthouse on a single occasion. However, a minority of respondents reported staying at guesthouses on two or three occasions, particularly at renowned guesthouses.
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